Who We Are
 
            
              
            
            
          
              Element22 is an award-winning consulting and technology firm that delivers value through expert advisory services, software solutions, and AI.
Led by experienced professionals, we provide hands-on consulting with tailored solutions and insights to drive growth.
We combine technical innovation with strategic business expertise, addressing challenges while positioning organizations for future success. As trusted advisors, we work closely with clients, offering practical guidance to ensure the best outcomes.
Our History
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                    ![Formula E logo, featuring lowercase letter 'e' and number '22']()  2014• Established with a vision to be a boutique firm specializing in data content, data management, analytics, and software solutions for financial services. • Led a data management transformation at a major rating agency. • Contributed to the development of EDM Council’s DCAM model. 
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                    ![Abstract background with network lines in red and purple gradients, featuring the logo and name "pellustro" in the center. Contact information, including address, phone number, email, and website, is displayed in the upper right corner.]()  2015• Launched our first product, Pellustro. • Helped in establishing a data factory between the two largest vendors. • Conducted our first DCAM assessment to support data strategy development. 
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                    ![Person using a laptop with analytics dashboard on screen, smartphone and glasses on the desk.]()  2016• Began advising private equity firms on data management investments. • Established data governance at a leading wealth manager. • Developed a Product Complexity and Investment Suitability module for a global financial services firm. 
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                    ![Gradient blue letter "P" with a red and purple check mark inside.]()  2017• Pellustro selected as the tool of choice for the 2017 EDMC Industry Benchmark. • Developed MDM strategies and designs for multiple clients. • Built a big-data platform for a major hedge fund. 
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                    ![Big Ben and the Houses of Parliament in London with a red double-decker bus in the foreground.]()  2018• Opened our UK office. • Developed ontologies for multiple clients. • Designed and implemented data program metrics and dashboards. 
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                    ![Two laptops on a table with two people discussing documents and holding pencils.]()  2019• Researched advanced analytics and alternative data in asset management. • Designed a Salesforce implementation strategy for a global services firm. • Created a target architecture and roadmap for a cloud-based, catalog-centric data platform. 
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                    ![DCAM framework diagram with sections labeled Data Strategy, Business Case, Data Management Program, Business Architecture, Technology Architecture, Quality Management, Governance, and Control Environment.]()  2020• Developed an unstructured data strategy and roadmap for a financial utility. • Established data governance at a global investment manager. • Conducted operational diligence for a major data vendor acquisition and designed a target operating model. 
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                    ![Orange geometric background with "benzaiten" logo and contact information.]()  2021• Launched our second product, Benzaiten. • Built an ecosystem for financial analytics and data companies, integrating cloud data architecture and GTM strategies. • Recognized by the Investment Association Cohort 4. • Contributed the Unstructured Data Maturity Model to the EDM Council. 
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                    !["ESG" text with a green checkmark and leaf design]()  2022• Launched ESGi, simplifying impact management through data consolidation, multichannel collection, and dynamic reporting. • Expanded Pellustro’s reach beyond financial services into retail and healthcare. 
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                    ![Digital illustration of a neural network represented as interconnected nodes and lines forming a brain-like structure, emerging from a stylized circular platform with geometric patterns.]()  2023• Advanced technology integration across our platforms. • Established a Data Science program at an international humanitarian organization. • Designed and implemented a Data & Analytics platform for a major bank to enable predictive forecasting. 
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                    ![EDM Council Certified Partner badge with "Diamond Founder" label]()  2024• Named Best North American Consulting Management Firm. • Founded the EDM Council’s Data Excellence program and became the only vendor with Diamond Status. • Designed and implemented a data platform for CRM integration and analytics. 
What Our Clients Say…
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                    "The Element22 Team has supported us on all aspects of enterprise data management from strategy through execution. We consider them a critical strategic partner in driving our data capabilities forward."- Managing Director at a Global Financial Institution 
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                    "Arguably the best data science company on Wall Street."- Founding Partner at Fintech Private Equity Firm 
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                    "Element22 brings unparalleled breadth and depth of knowledge in data and analytics, along with years of practical experience in solving real client problems."- Chief Data Officer at a Global Asset Management Firm 
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                    "I think few consultancies can match Element22's expertise in reference to data management. I worked closely with them on a major project to merge the reference data products of two of the world's leading data vendors and their insight was valuable."- President of a Global Data Solutions Provider 
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                    "As our company kicked off a major investment program to modernize our data management solution for clients, Element22 provided a comprehensive review outlining the blend of new technologies and domain expertise that clients are now looking for."-Executive, Leading Data Firm 
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                    "When I think of a trusted partner for a data program, I immediately think of Element22. The depth of knowledge and expertise that they bring to the table is unparalleled. They are thought leaders that have advanced the whole industry and continually innovate."- Chief Data Officer in the Global Banking Sector 
 
                         
                       
                       
                       
                       
                       
                       
                       
                       
                       
                      