ANALYTICS POWER® BENCHMARKING IN ASSET MANAGEMENT
Client Background
A leading global asset manager partnered with Element22 to sponsor and guide an industry benchmark focused on advanced analytics and alternative data adoption. The firm had been steadily advancing its own data and analytics capabilities on behalf of clients and investment teams, and sought to highlight industry-wide trends, maturity stages, and competitive implications.
Challenges Faced
Asset managers were heavily investing in advanced analytics and alternative data, but most lacked a clear understanding of maturity benchmarks.
77% of firms surveyed significantly overestimated their capabilities, creating a need for objective evaluation and a framework for realistic growth expectations.
Fee compression, industry consolidation, and market volatility were pressuring firms to find new sources of alpha and operational efficiency.
Solutions Implemented
Element22 designed and executed a comprehensive Analytics Power® benchmark study in partnership with a leading global market research firm. The engagement included:
Survey of 59 asset managers across North America and Europe, representing more than $15.6 trillion in AUM (20% of global AUM).
Development of the Analytics Power® Index, a proprietary framework measuring both capabilities (data, analytics, governance, infrastructure) and value focus (investment, experience, adoption).
In-depth research report detailing adoption trends, maturity stages, and investment profiles in advanced analytics and alternative data.
Press release and industry communications to maximize visibility of the benchmark findings and reinforce the sponsoring firm’s thought leadership.
Results and Impact
Identified that operational use of advanced analytics is expected to grow 180% and alternative data by 70% over the next three years .
Exposed gaps between perception and reality, with 77% of firms overstating capabilities .
Highlighted maturity stages across the industry: Starting, Early Stages, Middle of the Journey, Breaking New Ground.
Positioned the sponsor as a leading voice in shaping how asset managers approach analytics and alternative data, strengthening its brand as a forward-thinking innovator.
Conclusion
Through the Analytics Power® program, Element22 enabled its client to lead an influential industry dialogue on the state of advanced analytics and alternative data. The study created a framework for measuring maturity, clarified investment priorities, and reinforced the client’s role as an innovator guiding the asset management industry toward a more data-driven future.
